在动荡复杂的外部环境中,出版企业需要通过动力机制、学习机制、创新机制和匹配机制形成以感知能力、整合能力、学习能力、捕获能力和创新能力为主要内容的动态能力体系,并着力从创建学习型企业、打造柔性组织系统、完善企业信息系统、加强人力资本投资、积极组建动态联盟等方面提升自身动态能力,保持可持续的竞争优势。 In a turbulent and complicated external environment, publishing companies need to form a dynamic capability system that focuses on perception, integration, learning, capture and innovation through dynamic mechanisms, learning mechanisms, innovation mechanisms and matching mechanisms. Create a learning enterprise, build a flexible organizational system, improve the enterprise information system, strengthen human capital investment, and actively form a dynamic alliance to enhance their dynamic capabilities and maintain a sustainable competitive advantage.