随着经济的发展,中国与世界联系越来越紧密,中国更多的参加到世界经济政治生活中,与世界的交流越来越频繁,方式越来越多,在众多的交流方式中,广告是一个重要而又高效的方式,本文旨在通过对英语广告的词汇模糊性分析,进一步引起广告商对英语广告中词汇模糊性的关注,使其创造出更成功的广告,以此更好的促进中国广告业的发展和增进中国与世界的文化交流和联系。 With the economic development, China has become more and more connected with the world. China has become more involved in the world economic and political life and has enjoyed more and more frequent exchanges with the world in more and more ways. Among numerous exchanges, Is an important and efficient way. This article aims to further arouse the attention of advertisers to the ambiguity of English vocabularies through the vagueness analysis of English advertisements so that they can create more successful advertisements, so as to be better Promote the development of China’s advertising industry and promote cultural exchanges and contacts between China and the rest of the world.