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前言1978年以前我国没有广告市场,广告经营单位仅不过十余家,广告从业人员屈指可数,广告营业额也廖廖无几,报刊、电视、广播基本上不刊播广告。十一届三中全会“忽如一夜春风来,千树万树梨花开”。在三中全会路线指引下,改革、开放、万业俱兴,国民经济进入了新的历史发展时期,中国广告
Before 1978, there was no advertising market in our country. There were only over a dozen advertising agencies. There were only a handful of advertising practitioners, and the turnover of advertisements was also small. Newspapers, TV and radio basically did not advertise their advertisements. The Third Plenary Session of the Eleventh “Suddenly a spring breeze, thousands of trees and pear tree bloom”. Under the guidance of the Third Plenary Session of the Third Plenary Session of the Plenary Session of the Third Plenary Session of the Chinese People’s Political Consultative Conference, under the guidance of the Third Plenary Session of the Third Plenary Session, the reform, opening up, all-embracing development, the national economy has entered a new historical period of development,