《刺杀金正恩》通过全球营销宣传,撬动了朝鲜这个世界敏感话题,从而以小搏大,获得了意外收益。那么,在中国,本土制造的影片,能否通过类似方式,通过制造舆论宣传,然后在视频网站付费点播,从而盈利呢?事实上,目前中国大陆由爱奇艺、优酷土豆、腾讯视频、搜狐视频和乐视网五家网站占领着主要的在线视频市场,而它们均有付费点播功能。同时,迅雷看看、电影网、PPTV等视频网站也有此功能。各家致力于打造正版视频的网站,都开始逐渐关注付费点播 “Assassination of Kim Jong-un” through the global marketing campaign, prodded the sensitive issue of the world in North Korea, so small and big, received unexpected benefits. So, in China, domestic-made films, through a similar way, through the manufacture of public opinion, and then pay-for-video on the site to make money? In fact, the mainland China by Iq Fai, Youku Tudou, Tencent video, Sohu Video and LeTV five sites occupy the main online video market, and they all have pay-on-demand features. At the same time, Thunder look, movie networks, PPTV and other video sites also have this feature. Each site is committed to creating genuine video, are beginning to pay attention to pay-on-demand