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公信力不但能强化网络平台的影响力,而且有助于树立各个品牌的不同形象,以达到网民对企业品牌的认可。品牌是形象、是信誉,决定了企业的效益。因此打造品牌是网络媒体履行新闻宣传职责,发挥阵地作用,增加吸引力和信誉度的必由之路。从网络广告市场的特点分析,做网络广告的企业必须本着准确、全面、客观、深入的新闻报道理念,并在企业内部坚持贯彻网络负责任的意识。
Credibility can not only strengthen the influence of the network platform, but also help to establish a different image of each brand in order to reach netizen recognition of the corporate brand. Brand is the image of credibility, determines the effectiveness of enterprises. Therefore, to build a brand is the only way for online media to fulfill its news propaganda role, play a role in the battlefield and increase its attractiveness and credibility. From the characteristics of the online advertising market analysis, companies doing online advertising must be based on accurate, comprehensive, objective and in-depth news coverage ideas, and within the enterprise adhere to implement a network of responsible awareness.