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随着我国经济的迅速发展,国内企业的不断壮大,一些国外大型企业驻华机构的增多,对中文管理类图书的需求的潜力越来越大。近两年,图书市场这一领域也异常火爆,而且让引进版管理类图书占尽风骚,它们的选题都有较好的切入点,有先进的观念引领。然而,既自成体系、又各具特色的系列品牌管理图书却少见。在这些前提下,我们推出了肯·布兰佳的这一套丛书:《共好》、《全速前进》、《击掌为盟》和《顾客也疯狂》(电子工业出版社2003年10月出版)。已与中国读者见面的肯·布兰佳系列优秀管理图书在没有登陆中国以前,早已受到全球出版商的垂青,其中最多的已被译成25种语言在全球超过60个国家风行。在美国的总销量已经突破1300万册,在
With the rapid economic development in our country, the growing number of domestic enterprises, the growing number of foreign-funded large enterprises in China and the increasing potential for the demand for Chinese management books. The past two years, the book market is also extremely hot in this area, but also to introduce the management version of books dominate the books, their topics have a better entry point, advanced concepts lead. However, both self-contained and unique series of brand management books are rare. Under these premises, we have introduced Ken Blanchard’s series: “Total Good,” “Full Speed,” “High-Flying,” and “Customer Crazy,” (Electronics Industry Press, October 2003 ). The Ken Blanchard series of best-governed books that have met Chinese readers has long been favored by publishers around the world, most of which have been translated into 25 languages and are prevalent in over 60 countries around the world. Total sales in the United States have topped 13 million copies at