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随着信息技术的不断发展,新媒体的发展已经达到前所未有的成效,对传统媒体的发展带来巨大的影响与制约力,尤其是对于报纸这一媒体来说,在新媒体发展的背景下,如何融合新媒体发展优势来提升自身的发展竞争力就显得尤为重要。本文就新媒体背景下地方报纸如何实施竞争策略,扬长避短,对既有发展优势进行巩固,充分利用网络新媒体技术优势探索自身的持续发展之路进行探索。
With the continuous development of information technology, the development of new media has achieved unprecedented success and brought tremendous influence and restriction on the development of traditional media. Especially for the media like newspapers, under the background of the development of new media, How to integrate new media development advantages to enhance their own development competitiveness is particularly important. This article explores how local newspapers implement competitive strategies, avoid weaknesses, consolidate the advantages of existing development and make full use of the advantages of online new media technology to explore their own sustainable development in the context of new media.