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2002年的中国彩电市场分外微妙。春节开始,一批中外合资的彩电品牌发起价格跳水,挑头掀起“价格战”,降幅达30％,销售价格已基本与国产彩电持平。与之相对应的是,一路敲锣打鼓从“价格战”的路上走过来的国产彩电对此却显得有些矜持。几大国产名牌彩电厂纷纷发表言论说,自家彩电将以高科技作为行业竞争的“杀手铜”。入世后,顾客在彩电等大家电上的消费观念更趋成熟,人们不再认为沾个“洋”字的舶来品就是好的,而是将国际品牌和国内品牌真正放到了同一竞技场,比性能比价格比服务。
The Chinese color TV market in 2002 was exceptionally delicate. At the beginning of the Spring Festival, a batch of Sino-foreign joint venture color TV brands initiated price diving, setting the stage for a “price war” with a drop of 30%. The selling price has been basically the same as domestic color TV sets. Correspondingly, domestic color TVs that have come on the road from the “price war” have been somewhat reserved. Several large domestic brand-name color power plants have expressed their opinions that their color TV sets will use high-tech as the “killer copper” for industry competition. After the accession to the WTO, customers have become more mature in the concept of color TV and other large appliances, people no longer think that the foreign product with a “foreign” character is good, but the international brand and domestic brands really put in the same arena, than the performance Than price than service.