本文以中国通信行业某移动通信运营商为例,通过波特五力模型分析企业在通信行业中所面临的多方面威胁,分析了企业应对市场竞争的有效组织模型。在此基础上,本文进一步就企业采取激励、控制的有效性方式进行了阐述,介绍了移动通信行业运营商所采取的企业绩效控制和组织控制的方式。 This paper takes a mobile communication operator in China’s telecom industry as an example. It analyzes the various threats that enterprises face in the communications industry through Porter’s five forces model, and analyzes the effective organization model of enterprises in response to market competition. On this basis, this paper further elaborates on the ways enterprises take the incentive and the effectiveness of control, and introduces the methods of corporate performance control and organizational control adopted by mobile operators.