消费者购买任何产品或服务时,都会面临各种各样的风险。购物风险一般表现在以下五个方面:经济利益风险消费者的购买行为总是与一定经济支出相联系的,这种支出是否得到合理的收益,往往是他们最为关心的。因而顾客面临经济利益方面的风险。当顾客选购某种产品和服务时,总 When consumers buy any product or service, they face a variety of risks. The shopping risk generally manifests in the following five aspects: The risk of economic interests Consumers’ buying behaviors are always associated with certain economic expenditures. Whether such expenditures are reasonably received is often their most concern. As a result, customers are exposed to economic risks. When customers buy a product and service, total