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很多厂商都看好中国家用电脑市场的潜在需求,但只有真正了解了用户的应用现状,才能切准市场盲点。联想公司第一个打出了“功能电脑”这张牌,以消除用户由于缺乏电脑知识而产生的恐惧心理,并使其“1+1”电脑在1998年亚太地区市场销量获得第一名。取得了第一以后,用联想人自己的话说,“前面已经没有什么可供模仿的”,但仍要保持第一及增长的势头,这时就需要绞尽脑汁去推陈出新,于是“应用电脑”与“功能电脑”在去年
Many manufacturers are optimistic about the potential demand of China’s home computer market, but only a real understanding of the user’s application status, in order to cut the blind spot in the market. Lenovo first hit the “Functional Computer” card to eliminate the fear of users due to lack of computer knowledge and to make its “1 + 1” computer number one in sales in the Asia-Pacific region in 1998. After obtaining the first, in the Lenovo’s own words, “there is nothing in front to imitate”, but still to maintain the momentum of the first and growth, then you need to rack their brains to innovation, so “application of the computer” With “functional computer” in last year