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滨海旅游的发展已从传统资源导向型转变为市场导向型,上海依托市场、资金、科技等优势,使其滨海旅游得到了突破性的发展,但目前还处于初级阶段,而偏好是影响人们旅游决策的重要因素,了解游客偏好,有利于更好的根据市场需求开发产品。本文以上海两大滨海景区的游客为调查对象,定量测量了游客对各项旅游因素的偏好程度,包括旅游项目、出游方式等,为上海滨海旅游未来发展提供参考。
The development of coastal tourism has shifted from the traditional resource-oriented to the market-oriented. Based on the advantages of market, capital and science and technology, Shanghai has made its coastal tourism breakthrough. However, it is still in its infancy, and its preference is to affect people’s tourism An important factor in decision-making, understand tourist preferences, is conducive to better product development according to market demand. In this paper, tourists from two major coastal scenic spots in Shanghai are surveyed to quantitatively measure the degree of preference of tourists for various tourism factors, including tourism projects and modes of travel, so as to provide reference for the future development of coastal tourism in Shanghai.