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全媒体时代背景下,市场及受众需求为今天的动画创作提供了大量的应用路径,其中,运用在电视广告领域并极富创意的动画总能成为人们茶余饭后的不厌话题。这些动画类型的广告作品或因震撼的视觉特效、完美的听觉享受最大化地刺激观众的感官神经;或因对现实世界另类视角的解读和批判而发人深省;又或因清新自然的画风及温情的故事演绎而令人动容。对人们的生活理念、处事态度、日常行为准则、道德规范等产生了潜移默化的影响,对于新时期社会主义核心价值观的构筑也有着积极的推动与促进。
In the context of the all-media era, the market and audience demand provide a large number of application paths for today’s animation creation. Among them, the use of highly creative animation in the field of television advertising can always become an unobtrusive topic for people’s gossips. These animation types of advertising works or stunning visual effects, the perfect auditory enjoyment to maximize the stimulation of the sensory nerves of the audience; or because of the interpretation and critique of the alternative perspective of the real world thought-provoking; Or because of fresh and natural style and warmth The interpretation of the story is moving. It also exerts a subtle influence on people’s life philosophy, attitude toward doing things, daily behavior standards and ethics, and also proactively promotes and promotes the construction of the socialist core values in the new era.