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范懿铭,2014年5月加盟蘑菇街出任品牌总监,负责蘑菇街品牌建设传播。为蘑菇街塑造“我的买手街”全新品牌定位,并围绕买手概念开展线上线下的整合传播。除了发布以买手为主题的电视、平面广告,还发起“寻找世界上最挑剔买手”事件营销以及“买手集市”品牌线下活动。2015年,与中国炙手可热的旅游真人秀栏目《花样姐姐》合作,包装明星姐弟买手团,将品牌核心价值进一步深化。
Fan Yuming, joined Mushroom Street in May 2014 as Brand Director, responsible for mushroom building brand communication. Create a new brand positioning for “Mushroom Street” and “My Buying Street”, and carry out integrated online and offline communication around the concept of a buyer. In addition to the release of buyers-themed television and print advertisements, it also launched the “Find the Most Picky Buyers in the World” event marketing and “Buyer Market” brand offline activities. In 2015, we collaborated with China’s hottest reality TV show, “Fashion Sister,” and packaged the celebrity siblings’ buying team to further deepen the brand’s core values.