林业期刊是为其行业建设发展服务的期刊。但就其性质而言,期刊首先必须具有党性;从其地位来说,更突出专业性。由此看来,作为林业期刊,因其读者群体的特殊性,其导向作用更显十分重要,他们在一定程度上决定着把读者的工作思路引向何方。林业期刊既要及时准确地宣传主管部门的方针 Forestry journals are journals that serve the development of their industry. But by its very nature, journals must first have party spirit; from their position, they are more professional. Seen in this light, as a forestry periodical, because of the particularity of its readership groups, its guiding role is even more important, and to some extent, they determine where to lead the reader’s work. Forestry periodicals must promptly and accurately publicize the principle of competent departments