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在中国广播电视奖的评选中,专题片《透视冷热“圣人游”》曾获得电视社教类经济节目一等奖。这个节目最终获大奖,出乎不少人的意料,因为关于孔孟的话题,多少年来我们不知说了多少次。但仔细推敲,却又在情理之中,因为它切中了热极一时的假日经济主题,涉及到了传统文化与现代经济的结合。节目制作上运用了“落差式”手法,给人以强烈印象……总之在获奖的背后,体现了主创人员对电视精品节目的探索和追求。一、电视节目要紧跟时代2000年是新千年的第一年,也是20世纪最后一年,在这一年中,发生在神州大地上的新生事物层出不穷,“假日经济”就算是其中之一,((透视冷热“圣人游”》就是围绕这一主题展开的。2000年的五一节是建国以来除春节之外的第一个七天长假,长假激起了全国性出游狂潮,当时各大景点人如潮涌,旅馆饭店人满为患。曲阜“三孔”也迎来了历史上最大的客流高峰。七天之内涌进40多万人,最多一天达到8万。而与此同时,在距离曲阜仅有20公里的孟子故里邹城却是完全相反的一幅景象:这里的“三孟”冷冷清清、门可罗雀,宛如与世隔绝。最终的结果是,五一节期间“三孔”一天的门票收入就超过了“三孟”一年的收入。对此,解说词中写到:“虽说孔子是至圣、孟子是亚圣,但在旅游上已经不是第一与第二的差异
In the selection of China Radio and Television Awards, the feature film “Insight Hot and Cold” Sage Tour “won the first prize of economic and social TV programs. This program eventually won the grand prize, contrary to many people’s expectations, because on the topics of Confucius and Mencius, how many years we do not know how many times. But careful scrutiny, but reasonable, because it cut the hot economic theme of the holidays, involves the combination of traditional culture and the modern economy. Productions use the ”drop-style“ approach, giving a strong impression ... ... In short behind the award-winning, reflects the genius of the television program to explore and pursue quality. First, the television program should closely follow the era 2000 is the first year of the new millennium, but also the last year of the twentieth century, in this year, the emerging things in the Divine Land emerge in an endless stream, even if the ”holiday economy“ is one of them ((Perspective of hot and cold ”saints tour“ is launched around this theme.) May 2000 is the first seven days since the founding of New Year except for the Spring Festival holiday, holiday sparked a nationwide travel frenzy, when Big attractions, such as tide, hotel restaurants overcrowding.Qufu ”three holes“ also ushered in the history of the largest passenger flow peak within seven days into more than 400000 people, up to a day up to 80000.At the same time, at a distance of Qufu Only 20 km away from the hometown of Mencius, Zoucheng is an entirely opposite picture: the ”Three Mings“ in this area are deserted and glorious, as if separated from the world. The end result is a ”three holes“ day ticket during the May Day festival Income exceeded the ”three monsters“ a year’s income.To this, the commentary wrote: ”Although Confucius is the most holy, Mencius is the saint, but in tourism is not the first and second difference