论文部分内容阅读
厨电企业老板电器实业集团有限公司营销总经理 赵继宏要做就做最好的厨电企业向整体厨房市场延伸基于三个方面:一从企业自身发展来说,产业链的纵向延伸是品牌、技术、资金、人才、管理等资源的综合利用,发挥资源效益最大化。二从消费市场来说,一体化消费需求已成为一种趋势,那种反映主人独特主张的个性需求以及家装风格的统一已成为消费主流。三从品牌与老板企业的市场地位来看,老板是厨卫家电领导企业,整体厨房行业是新兴的产业,尚有很多不成熟不
Kitchen appliances business owner Electric Industrial Group Co., Ltd. Zhao Jihong, general manager of marketing to do the best Kitchen electrical and mechanical enterprises to extend the overall kitchen market based on three aspects: First, from the enterprise’s own development, the vertical extension of the industrial chain is the brand, technology , Capital, talent, management and other resources comprehensive utilization, maximize the effectiveness of resources. From the consumer market, the integration of consumer demand has become a trend, which reflects the owner’s unique personality needs and the unity of home improvement style has become mainstream consumer. Three from the brand and the boss of the enterprise market position, the boss is kitchen appliances leading enterprises, the overall kitchen industry is a new industry, there are still many immature