本文提出了《企业管理》教学方法改革的必要性,详细地阐述了视频案例对比分析法的思路、实施要点、教学改革后的效果分析,以及运用视频案例对比分析法时的注意事项,通过运用视频案例对比分析法进行教学,提高教学质量。 This paper puts forward the necessity of the reform of the teaching method of “Enterprise Management”, elaborates the train of thought of the comparative analysis of the video case, the key point of its implementation, the analysis of the effect after the teaching reform and the precautions when using the video case comparative analysis method. Video case comparative analysis method of teaching, improve teaching quality.