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随着社会的发展,为满足顾客的延伸需求,提高加油站的品牌影响力和赢利能力,传统加油站的非油品业务日益增长,已逐渐成为加油站的新卖点和利润增长点。介绍了国内外加油站非油品业务的发展现状,分析了非油品业务发展面临的主要问题,并就如何利用项目管理开展非油品营销的过程,提出未来非油品营销项目化管理发展的相关建议。
With the development of society, in order to meet the extension needs of customers and enhance the brand influence and profitability of gas stations, the traditional non-oil products business of gas stations is growing day by day and has gradually become the point of new selling points and profits of gas stations. This paper introduces the development status of gas station non-oil business at home and abroad, analyzes the main problems that non-oil business faces, and proposes how to use project management to carry out non-oil marketing process and proposes the future development of non-oil marketing project management Related suggestions.