在科技不断进步的背景下,企业所处的环境时刻在发生着变化,市场既给企业带来了机遇,同时也在时时刻刻的考验着每一家企业,机遇与挑战并存,适者生存是市场生存法则。对于企业而言,只有不断的创新才是获取持续性竞争力的关键,掌握了核心的技术,具备了优势,才能立足于市场浪潮中。本文将自然人控股的公司作为研究对象,探讨在自然人控股公司中创新投入强度对公司绩效的影响,并从公司治理的角度提出一些建议。 In the context of continuous improvement of science and technology, the environment in which enterprises are constantly changing. The market not only brings opportunities for enterprises, but also tests every enterprise from time to time. The opportunities and challenges coexist and the survival of the fittest Market survival rules. For enterprises, only continuous innovation is the key to sustainable competitiveness, master the core technology, have the advantage, can be based on the tide of the market. In this paper, the companies controlled by natural persons are taken as the research object to discuss the impact of the intensity of innovation investment in the holding companies of natural persons on corporate performance, and some suggestions are put forward from the perspective of corporate governance.