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自古以来,文化一直是湖南的名片。进入21世纪,湖南文化创意产业在全国走在前列,并成为全省经济发展的支柱产业之一,在抵制金融危机、推动经济结构调整方面发挥了重要作用。经过多年的发展,湖南确立了以广播影视、新闻出版、原创动漫为核心层,以演艺娱乐、报刊发行、印刷加工、文博会展、工艺美术为第二梯次,以及电视购物、数字媒体集群为补充的多层次文化产业发展体系。《湖南省文化强省战略实施纲要(2010-2015年)》提出,湖南每年从财政中安排1亿元建立文化产业引导资金。到2015年,预计湖南文化产业增加值保持年均20%以上的增速,总产值达到3500亿元。文化产业将进一步显现作为湖南国民经济的重要支柱产业的作用。长沙作为湖南的省会城市,其文化创意产业是湖南的文化创意产业发展的缩影。
Since ancient times, culture has always been a business card in Hunan. Entering the 21st century, Hunan’s cultural and creative industries are at the forefront of the country and have become one of the pillar industries in the province’s economic development. They have played an important role in resisting the financial crisis and promoting economic restructuring. After years of development, Hunan has established a radio, film and television, press and publication, original animation as the core layer, supplemented by performing arts and entertainment, newspapers and periodicals, printing and processing, ICIF, arts and crafts as the second step, as well as TV shopping and digital media clusters Multi-level cultural industry development system. “Hunan Provincial Strategy for the Implementation of a Cultural Province with Great Powers (2010-2015)” proposed that Hunan should arrange 100 million yuan from the financial sector each year to establish a cultural industry to guide funds. By 2015, the added value of Hunan’s cultural industries is expected to maintain an average annual growth rate of over 20% with a total output value of 350 billion yuan. Cultural industry will further reveal its role as an important pillar industry in Hunan’s national economy. As the capital city of Hunan Province, Changsha’s cultural and creative industry is a microcosm of the development of Hunan’s cultural and creative industries.