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编辑推荐扬米·穆恩编著的《哈佛最受欢迎的营销课》彻底颠覆了竞争的含义,促使你重新思考实现有意义差异化的方法。在这个产品供过于求、严重同质化的时代,如何通过品牌建设吸引消费者购买并成为品牌的主动传播者?亚马逊读者说:“不必挤进哈佛MBA,读这本书就够了!”如果……你拼命工作想要打败竞争对手,但结果却是—你变得更加平庸,与竞争对手越来越像,你该怎么办?本书以清新、反直觉的眼光,审视苹果、宜家和斯沃琪等品牌如何在各自领域脱颖而出,并带动产业发生变革。要脱离竞争性克隆;要脱离常规,不要模仿;要创
Editor’s Choice The “Harvard’s Most Popular Marketing Course,” by Yann Muhn, radically subverts the implications of competition, prompting you to rethink the ways in which meaningful differences can be achieved. In this era of oversupply and serious homogenization of this product, how to attract consumers to buy and become the active propagandist of the brand through brand building? Amazon readers said: “Do not have to squeeze into the Harvard MBA, enough to read this book! ” If ... you desperately want to beat your rival but the result is - you become more mediocre and more competitive with your competitors, what can you do? This book examines Apple, IKEA And Swatch and other brands stand out in their respective fields, and lead the industry to change. To leave competitive cloning; to break away from routine, not to imitate; to create