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本文通过实例来分析广告语中的模因,其是通过引用、运用典故、仿拟、反复、语码混搭等修辞手段来达到成功的宣传效果。
This article analyzes the meme in advertising slogans through examples, and achieves the successful propaganda effect by quoting, using allusions, parody, repetition, code mashup and other rhetorical devices.