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全球软件产业在市场结构、市场行为和市场绩效上表现出与传统产业不同的组织特点。从软件产业的整体来看,市场集中度并不高,但具体到某类软件产品时,软件产业的市场集中度却非常高,并且企业之间竞争激烈;软件企业采用的主要是技术创新竞争、价格竞争、广告竞争、兼并等产业组织调整行为。我国绝大多数软件企业的利润率远远低于美、日、欧等软件产业发达国家的软件产业,这主要是由于核心技术缺乏所导致的产业竞争力薄弱。
The global software industry shows different organizational characteristics from traditional industries in terms of market structure, market behavior and market performance. From the overall point of view of the software industry, the market concentration is not high, but when it comes to certain types of software products, the market concentration of the software industry is very high and the competition among enterprises is fierce. Software companies mainly use technological innovation competition , Price competition, advertising competition, mergers and other industrial restructuring. The profit margins of the vast majority of software enterprises in China are much lower than those in developed countries such as the United States, Japan and Europe. This is mainly due to the weak industrial competitiveness caused by the lack of core technologies.