目前,随着移动互联网技术的飞速发展,网络已经成为电视综艺节目传播的主要途径之一。更好的整合网络资源,有利于电视综艺节目扩大受众基础,适应网络文化的不断变化,对于电视综艺节目的发展有着重要价值。电视综艺节目整合网络资源,需要从自身的组织框架入手,从营销、内容和受众三方面入手,将自身优势和网络优势充分融合,为观众提供更好的传媒娱乐产品。 At present, with the rapid development of mobile Internet technology, the Internet has become one of the main ways of transmitting the variety shows of television. Better integration of network resources is conducive to the expansion of television variety shows audience base to adapt to the changing culture of the network for the development of television variety shows of great value. Television variety show integration of network resources, we need to start from its own organizational framework, marketing, content and audience from three aspects, their advantages and full integration of network advantages for the audience to provide better media and entertainment products.