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随着互联网时代的到来,基于网络这一媒介与平台所发生的传播、交流等的影响与日俱增,因此,如何利用网络得天独厚的优势,将其与社会动员工作相结合,以获得更大的工作成效,成为学界研究的重点问题之一。本文通过系统阐述网络社会动员的发展背景、分析网络社会动员的构成要素、细致探讨网络社会动员的模式机制以及适合目前开展网络社会动员的路径,以期能够推动此领域的工作朝向规范化、系统化、科学化的方向发展,也为推进社会治理贡献力量。
With the advent of the Internet age, the influence of communication and exchange based on the medium and platform of the Internet has been increasing day by day. Therefore, how to utilize the unique advantage of the Internet and combine it with social mobilization work so as to achieve greater work efficiency , Has become one of the key issues in academic research. This article systematically expounds the background of the development of social mobilization in the internet, analyzes the components of the social mobilization of the internet, discusses the mode and mechanism of the social mobilization in the internet and the path suitable for the current social mobilization in the internet, with a view to promoting the work in this field toward standardization, systematization, Scientific direction, but also to contribute to the promotion of social governance.