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近几年,中国电视市场格局风起云涌。随着电视收视人口的日越饱和,电视台进入份额竞争时代。一个频道收视的提升就意味着其他频道收视的下降。中央台作为国家台,占据着35.32%的市场份额:31个省级卫视中底子厚、资源多的频道竞相努力完成从省级台到区域台的升级,从区域台向全国性频道的转型。这其中,湖南卫视称得上是挺立潮头的排头兵。一、湖南卫视开启05年全民娱乐的新娱乐时代2005年“春夏季主流报纸十大流行语”中,“超级女声”赫然有名,湖南卫视“超级女声”3月19日发声,随着比赛进程,成千上万的观众被牢牢吸引在电视机前,大有万人空巷之势。历时6个月,每期“超女”的淘汰,PK牵动着亿万观众的心:“超女”不仅收视率居高不下,而且赢得了数以千万计的短信收入,每场次优胜出的超女选票都以百万计算。同时,在网络上。“超女”各自的粉丝们万众一心,为自己的偶像呐喊拉票。一时间,街谈巷议全是“超女”,国内还没有哪个电视活动能同时引爆电视、网络、通讯三大媒体,加上平面媒体的宣传攻势,“超女”成了一场全民的盛宴狂欢。湖南卫视2005年“超级女声”的成功运作开启了国内电视新娱乐时代,代表着国内娱乐节目的新方向。所谓新娱乐,第一要点就是与以往的明星娱乐大众的方式不同,由大众来娱乐大众。目前国内大部分综艺娱乐节目都是由明星吹拉弹唱,插科打诨来取悦大众。对于年轻一代的观众来说,“反偶像”更能取悦他们,普通人也能成为明星的梦想更刺激他们,“超女”没有门槛,不设专业水准的底线,任何年龄,地区、外貌、学历的人都可以参加,想唱就唱,中国电视到此时才真正成为大众的文化工具。
In recent years, China’s television market surging. With the increasingly saturated television viewing population, television stations entered the era of share competition. A channel to watch the upgrade means that the decline of other channels ratings. CCTV, as a national TV station, occupies 35.32% of the market. Channels of 31 provincial TV stations are thick and resources are abundant. Efforts are made to complete the upgrade from the provincial level to the regional stations and the transition from the regional stations to the national channels. Among these, Hunan Satellite TV can be regarded as the vanguard of vanguard. First, the Hunan Satellite TV in 2005 opened a new entertainment era of popular entertainment 2005 “Spring and Summer mainstream newspapers ten popular language”, “Super Girl” impressively famous, Hunan Satellite TV “Super Girl” March 19 voice, as the game process , Tens of thousands of viewers are firmly attracted to the television, there are tens of thousands of people empty-handed trend. After 6 months, each phase of “Super Girl” eliminated, PK affects the hearts of hundreds of millions of viewers: “Super Girl” not only high ratings, but also won the tens of millions of SMS revenue, Super win each Super Girl The votes are in millions. At the same time, on the web. “Super Girl” fans of their own one heart and one mind, for their idols shouting votes. For a time, the streets all talked about as “super girls”. There are no domestic television activities that can detonate the three major television, Internet and communications media at the same time. Together with the propaganda campaign of the print media, Super Girl has become a feast for all. The successful operation of Hunan Satellite TV “Super Girl” in 2005 opened a new era of domestic television entertainment and represented a new direction for domestic entertainment programs. The so-called new entertainment, the first point is different from the way the past stars to entertain the public by the public to entertain the public. At present, most of the variety entertainment programs in the country are played by celebrities, playing tricks to please the public. For younger audiences, “anti-idol” can please them more, ordinary people can become star’s dream and stimulate them. “Super Girl” has no threshold, no professional standard bottom line, any age, region, appearance and education Of people can participate, want to sing and sing, Chinese TV really become the public’s cultural tools at this time.