作为一个独立的产业,电视产业在国民经济中占有越来越重要的地位。从经济学角度研究电视传媒产业,一个很重要的工作就是研究它的产品。同时,电视产品的特殊精神属性注定它不仅是一个理论问题,更是一个实践问题。因此,对电视产品的经济属性进行分析,于政府和电视传媒本身而言,都 As an independent industry, the television industry occupies an increasingly important position in the national economy. From the economics point of view of the television media industry, a very important job is to study its products. At the same time, the special spiritual attributes of television products doomed it not only as a theoretical issue but also as a practical issue. Therefore, the analysis of the economic attributes of television products, both in the government and the television media itself,