自翻译研究的文化转向开始,文化意象的等效传递引发了译界的深思和探讨。本文通过分析阐释,从认知不对等以及形式和意义的兼顾问题两方面归纳了文化意象等效传递的难点所在,以期树立一定的翻译意识,促成跨文化交际的顺利进行。 Since the beginning of the cultural study of translation studies, the equivalent transmission of cultural images has triggered the deep reflection and discussion of the translation community. Through analysis and explanation, this paper summarizes the difficulties of the equivalent transmission of cultural images from the perspectives of unequal recognition and the balance of forms and meanings, in order to establish a certain sense of translation and facilitate the smooth progress of intercultural communication.