“商业地产需要一盏明灯!”这是原太平洋百货集团中国区营运执行长、上海正大广场执行总裁,现任百年城集团执行总裁的商界知名经理人朱海翔,在近日举行的“商品交易市场发展前景与走向研讨会”上一针见血地指出商业地产开发存在的种种误区和问题。随着商业地产的蓬勃兴起,伴随而来的是大量的资源闲置,以及购物中心现实发展的窘境。商业地产开发脱离国情和实际,生搬硬套国外模式,以为商业地产就是购物中心,就是大规模,高档次;经营物业的方式也存在以偏概全等问题,房地产融资体系、金融产品发展的严重滞后,形象工程主导规划导致的过度竞争,以及百货业态衰退与品牌缺乏的双重压力,行业理论研究、专业知识与人才匮乏等。正当商业地产开发趋向“大规模,高档次”时,商品交 “Commercial real estate needs a beacon! ” This is the former Pacific Department Store Group Operations Chief Executive Officer, Shanghai Zhengda Square, the incumbent CEO of the Centennial City Group, Zhu Haixiang, a well-known business manager, recently held Market development prospects and trends seminar “on the sharp promulgation of commercial real estate development there are all kinds of errors and problems. With the booming commercial real estate, accompanied by a large number of idle resources, shopping centers and the reality of the dilemma. Commercial real estate development out of the national conditions and the actual situation, students mechanically copy the foreign model, that commercial real estate is a shopping center, is a large-scale, high-grade; management of the property there are partial to the whole problem, the real estate financing system, serious lag in the development of financial products, Image Project led by the planning of excessive competition, as well as the decline of the department store business pattern and the lack of dual brand pressure, industry theory, professional knowledge and lack of talent. Just commercial real estate development trend ”large-scale, high-grade " when the goods pay