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在平面设计中图形要素表达运用得新颖、独特,也是广告能够成功达到宣传目的的一个重要决定因素。通过图形要素能够使平淡的事物变得新奇,可以把完全不相干的事物出乎意料地结合起来,从而增强广告的吸引力以及视觉冲击力。而一些生动形象的比喻,如果被一用再用而不进行任何创新,也就丧失了它原来所具有的色彩。基于此,本文对平面设计中图形要素的应用做出一番探讨。
The use of graphic elements in graphic design is innovative and unique, and is an important determinant of where advertising can successfully reach its advocacy goals. With graphic elements that can make something dull and novel, you can unexpectedly combine completely irrelevant things to enhance the attractiveness and visual impact of your ads. However, some vivid metaphors, if they are reused without any innovation, will lose their original color. Based on this, this article discusses the application of graphic elements in graphic design.