随着“泛传播时代”的到来,传播属性分散化、全景化、扩展化、自媒体化、一体化等形态正在加速凸显。单一的媒介传输已不能适应社会要求,取而代之的是基于互联网及大数据传播的泛传播体系,传统媒介正在被重新定义及归属于泛传播介质体系中。这种泛传播观念促使电视媒体泛传播革命化时代加速到来——以互联网络特质进行自身的改造、向交互性传播、多通道传播及多元化传播方向发展。《驾尚》就是在“泛传播时代”下应运而生的全新全媒体汽车电视节目。 With the advent of the era of pan-spreading, the forms of dispersal, panorama, expansion, self-mediaization and integration of communication attributes are accelerating. A single media transmission can no longer meet the social requirements and is replaced by a pan-broadcasting system based on the Internet and big data transmission. The traditional media are being redefined and belong to the pan-media system. This concept of pan-broadcasts hastened the era of pan-broadcast television media to come to an accelerated speed. It has made its own transformation based on the characteristics of the Internet and has been moving toward interactive, multi-channel and diversified broadcasting. “Driving is still” in the “pan-broadcast era” came into being a new all-media car TV program.