当前,与英国BBC,美国CNN、维亚康姆、新闻集团等跨国传媒集团及其旗下的频道相比,我国广电传媒机构在海外传播的覆盖范围、传播能力和舆论影响力等诸多方面均有较大差距。党的十七届六中全会在关于“发展现代传播体系”的论述中强调,要“加强国际传播能力建设,打造国际一流媒体,提高新 At present, compared with the transnational media groups such as the British BBC, the United States CNN, Viacom, and News Corporation, and their channels, the broadcasting media and media organizations in China have many aspects such as the coverage, dissemination ability and media influence of overseas media Big difference. The Sixth Plenary Session of the 17th CPC Central Committee emphasized in its statement on ”developing modern communication system“ that it is necessary to ”strengthen the building of an international communication capability, build an international first-rate media and raise new standards