基于产业结构的市场细分不同于目前营销中的市场细分,虽然也包括了市场细分的概念,但比市场细分的一般概念要广。企业在制定营销战略过程中,往往是以传统的市场细分为依据,而非基于产业结构的市场细分。这会使得企业很难发现自己的竞争优势,不能敏锐地抓住良机快速培养出核心竞争力。 Market segmentation based on industrial structure is different from the market segmentation in the current marketing, although it also includes the concept of market segmentation, but broader than the general concept of market segmentation. Enterprises in the development of marketing strategy process, often based on the traditional market segmentation as the basis, rather than based on the industrial structure of market segmentation. This will make it difficult for enterprises to find out their competitive advantages and seize the opportunity to quickly cultivate their core competitiveness.