市场营销观念 ,是指以消费者需求为导向、以顾客满意为依归、以社会责任为使命的注重企业战略利益和长远利益满足的一种现代经营思想。它的核心是从消费者需要和利益出发来考虑和组织企业的全部生产、经营活动 ,通过为消费者提供令人满意的产品和服务实现企业的合理利润。正在 Marketing concept, refers to the consumer demand-oriented, customer satisfaction as the basis, with social responsibility as the mission of focusing on business strategic interests and long-term interests to meet a modern management thinking. Its core is to consider and organize all the production and business operations of an enterprise from the perspectives of consumers’ needs and interests, and realize the reasonable profit of an enterprise through providing satisfactory products and services to consumers. Is