随着经济的发展和社会的进步,世界正在步入一个消费者主导的时代,任何品牌都要接受消费者的选择,不仅服务要让消费者满意,产品更要让消费者满意。而产品的满意就要在了解消费者需求的基础上,对消费者进行细致而全面的掌握,从而针对消费者进行产品的设计与开发。现在随着整个市场呈细分趋势,小而美的产品越发受到人们重视,加之服装本身是非常细分的产业,差异化就变得越来越重要。因此对消费群的细分研究也很值得关注。 With economic development and social progress, the world is entering a consumer-led era. Any brand should accept the choice of consumers, not only to satisfy the consumers with services but also to satisfy the consumers with products. The satisfaction of the product should be based on the understanding of the needs of consumers, consumers a detailed and comprehensive grasp, so as to product design and development for consumers. Now with the breakdown of the market trend, small and beautiful products more and more attention, coupled with the clothing itself is a very subdivided industries, differentiation becomes more and more important. Therefore, the breakdown of consumer research is also very noteworthy.