随着网络的不断发展和普及,网络行为已经成为网络社会特有的交往行为,由此而引发的网络道德问题也越来越受到社会的关注。网络行为的“虚拟性”和“数字化”使得人们之间的交往范围无限扩大,所承担的责任缩小,交往风险也大大降低,更具随意性和不确定性,因而交往中的伦理道德冲突也更加明显。一、网络伦理道德规范的理论基础1.功利主义理论。功利主义者为我们的伦理选择提供了一条明确的准则,即面对不同的选择时,首先要尽可能谨慎地计算每一种结果,从而选 With the continuous development and popularization of the Internet, the behavior of the Internet has become a peculiar communicative activity in the Internet society. As a result, the network ethical issues caused by it have also drawn more and more attention from the society. The “virtuality” and “digitization” of network behavior make the range of people’s contact expand infinitely, the responsibilities they undertake are reduced, the contact risk is also greatly reduced, more random and uncertain, so the ethical conflicts in communication more obvious. First, the theoretical basis of network ethics 1. Utilitarian theory. Utilitarians provide a clear guideline to our choice of ethics that in the face of different choices, we must first calculate each result as carefully as possible to choose