只要打开市场这扇窗,对地方传统媒体及其所办网站来说,完全能够处理好社会效益和经济效益的关系。传统媒体所办网站既是舆论斗争的主阵地,是党和政府可以信赖的互联网阵地,同时,又必须自己在市场中谋生存。舆论主阵地和市场竞争主体的统一,是办好网站需要处理好的核心关系。 Just open the market window, the local traditional media and its website, can handle the relationship between social and economic benefits. The websites run by traditional media are not only the main battlefield of public opinion struggle, but also the Internet positions that the party and the government can rely on. At the same time, they must also seek their own survival in the market. The unification of the main body of public opinion and the main body of market competition is the key to handling well the website.