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突发事件的多发缘于社会深层次权力关系的调整。相关信息的扩散如果长期处于无序的“去中心”状态,必然对社会价值、道德等体系的中心结构造成冲击。而“中心化”策略是以积极的姿态去消解这种无序,将分散的信息纳入主流价值观的统领之下。政府通过在网络信息空间构建“舆论中心”、将网络媒体内部的信息流动纳入可控制的传播渠道、掌控信源以构建具有“信息负载”功能与“意义评价”功能的文本,都可以达到对舆论的引导,使舆情向预设的目标有序推进,从而做好危机传播。本文综合应用多种数理统计分析工具,实证研究了政府实施这一策略的可行性与有效性。
The multiple emergencies are due to the adjustment of the deep-rooted power relations in the society. If the diffusion of relevant information has long been in an unordered “decentered ” state, it will inevitably impact on the central structure of social values and morals. The “centralization” strategy is to take a positive attitude to eliminate this disorder, the dispersed information into the mainstream under the guidance of values. The government constructs a “center of public opinion” in the network information space to include the information flow within the network media into a controllable communication channel and control the information source to construct the function of “information load ” function and “significance evaluation ” Text, can lead to public opinion, so that public opinion to the pre-set goals in an orderly manner, so as to spread the crisis. In this paper, a comprehensive application of a variety of mathematical statistical analysis tools, the empirical study of the feasibility of the government to implement this strategy and effectiveness.