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广告的根本来源是人们的思想。即便是同一地区的人们也有着不同的喜好和生活方式,而这些都是因为人们所接受的文化熏陶存在差异造成的。所以,两个国家的文化无论从地域上的隔离还是周围环境所带来的差异都是无法完全吻合的。广告是文化表现和传播的一种形式,所以,本文就中日广告中的文化差异进行重点阐述。
The fundamental source of advertising is people’s thinking. Even people in the same area have different preferences and lifestyles, all of which are caused by the differences in culture accepted by the people. Therefore, the cultural differences between the two countries can not be completely matched either by geographical isolation or by the surrounding environment. Advertising is a form of cultural expression and dissemination. Therefore, this article focuses on the cultural differences between Chinese and Japanese advertisements.