高锦民谈媒介投放策略

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如果只有一把盐,宁可把它撒进一个水缸,也不能撒进游泳池,更不能撒向大海。媒体广告投放就像是登山,登多高的山,视市场规模与范围而定。广东人喜欢煲汤,要煲一锅靓汤,必须先用急火将汤烧开,再用温火慢慢地熬,这样煲的汤美味而且滋补。但如果从一开始就用温火煲的话,即使汤煲臭了也煲不开! If there is only one salt, it is better to sprinkle it into a water tank, nor sprinkle it into a swimming pool, nor can it be scattered to the sea. Media advertising is like a mountain climbing, high mountain, depending on the size and scope of the market. Cantonese like soup, to cook a pot of soup, you must first use the emergency fire to boil the soup, and then slowly boil the warmth of fire, so pot of soup delicious and nutritious. However, if you use the warm-burning pot from the very beginning, it will not burn even if the pot is stinky!
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