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企业在做出决策之前,须对行业环境、市场环境、竞争对手、顾客进行深入分析。根据以往所运用的方式,往往耗费企业过多的时间及精力,并且在决策的准确性上无法得到有效保证。随着互联网的快速发展,大数据时代给企业带来了新的契机与平台,为企业战略决策提供了更加丰富的数据信息、更加科学的决策技术,从根本上转变企业战略,从而提高决策质量,加强企业竞争能力。茶企作为一个相对传统的行业,很多茶企存在开发能力较弱、管理机制落后、开发活动并不成熟等一系列问题,众多茶企在红海之中苦苦挣扎,绞尽脑汁要在价格或服务上打败竞争对手,但结果是市场的混乱,企业运营举步维艰,而大数据的应用对改善这一现状起到了功不可没的作用。
Before making decisions, enterprises must conduct in-depth analysis of the industry environment, market environment, competitors and customers. According to the methods used in the past, enterprises often consume too much time and effort, and the accuracy of the decision can not be effectively guaranteed. With the rapid development of the Internet, the era of big data has brought new opportunities and platforms for enterprises, providing more rich data and information for enterprises’ strategic decision-making, more scientific decision-making technology, and fundamentally changing enterprise strategy to improve decision-making quality , Strengthen the competitiveness of enterprises. As a relatively traditional tea industry, many tea companies have a series of problems such as weak development capability, backward management mechanism and immature development activities. Many tea companies are struggling in the Red Sea, Services to defeat competitors, but the result is the market turmoil, business operations difficult, and the application of big data to improve the status quo played an integral role.