异向思维,是指与正常思维方向存在一定偏差的思维方式。它是非逻辑的,又是超智慧的。这种偏差既要违背逻辑或常理,又不妨碍广告信息的传递,既使人感到荒谬,又能使人领悟其中暗藏的幽默和机智,给人以较深刻的印象。明朝时期,绍兴城里一家点心店开张,老板请江南才子徐文长写了一个招牌,挂出后立刻轰 Heterogeneous thinking refers to a way of thinking that deviates from the normal direction of thinking. It is non-logical and super-intelligent. Such deviation should not only violate the logic or common sense, but also not impede the delivery of advertising messages, even if people feel absurd, but also make people understand the hidden humor and tactics which gives a more profound impression. Ming dynasty, Shaoxing city, a dessert shop opened, the boss please Jiangnan genius Xu Wenchang wrote a sign, hang up immediately after the boom