论文部分内容阅读
向管理要效益是市场经济的使然。管理的本质就是一种文化现象。管理文化是一种强大的软实力。只有构建和谐的管理文化的柜架,做到“管”与“理”的有机搭配,管理才会产生它本质上的意义,推进企业健康发展。西方文明是中国传媒文化需要吸收的精华所在,源远流长的中华文化给传媒文化以厚实的根基。传媒管理文化的形成具有自己的模式,构建卓越的传媒文化需要全方位探索。企业文化实质就是企业家的文化,传媒领袖人物个人魅力至关重要。强化传媒企业的社会责任,是其外在形象之所在。塑造传媒人为新闻事业的献身精神,是其内在依托。注重跨国文化沟通,是全球经济一体化的必然选择。打造传媒品牌,是传播管理文化的灵魂。文化是柄双刃剑。中国传媒业应当大力发挥传播管理文化的积极功能,克服其消极功能。只有这样,才能彰显传媒管理文化绚丽的光华。传媒管理文化软实力如何构建,当下传媒学界颇有研究的必要。
Benefit from management is the market economy. The essence of management is a cultural phenomenon. Managing culture is a formidable soft power. Only by building a harmonious management culture of the cabinet, so that “management ” and “management ” organic collocation, management will have its essential meaning, promote the healthy development of enterprises. Western civilization is the essence of Chinese media culture needs absorption, the long history of Chinese culture to the media culture with a solid foundation. The formation of a media management culture has its own model, and an excellent media culture needs to be explored in all directions. Corporate culture is the essence of entrepreneurial culture, personal charisma of media leaders is crucial. To strengthen the social responsibility of mass media enterprises lies in their external image. It is its inner backing to mold the dedication of the media man in journalism. Focus on cross-cultural communication is the inevitable choice of global economic integration. Create a media brand, is the soul of the spread of management culture. Culture is a double-edged sword. The Chinese media industry should give full play to the positive functions of spreading management culture and overcome its negative functions. Only in this way can the brilliant media management culture be demonstrated. How to build the media management culture soft power, the present media research quite necessary.