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游戏产品以其内容自身的数字化,以及运行平台的网络化,在数字化条件下游戏产品的国际间贸易将迎来其他文化产品不能企及的革命性发展。数字化时代为国际游戏贸易带来了两大变革。首先,根本性的变革在于传输方式的改变,覆盖全球的互联网为游戏产品在全世界的传输提供了便捷、低廉、高速的传输渠道。其次,数字化时代下,游戏运行平台得以不断创新、革新,游戏智能设备在世界范围内得以飞速普及。两大变革引发了国际游戏贸易一系列新的变化,包括商品形态的变化、贸易市场的变化、贸易方式和贸易对象的变化、贸易成本的变化以及营销手段的变化五大方面。
With the digitalization of game contents and the network of operation platforms, the international trade of game products under the digital conditions will usher in a revolutionary development that other cultural products can not meet. The digital era has brought about two major changes in the international game trade. First of all, the fundamental change lies in the change of transmission mode. The global coverage of the Internet provides a convenient, low-cost and high-speed transmission channel for game products to be transmitted around the world. Secondly, under the digital age, the game running platform has been continuously innovated, innovative and game intelligent devices are being popularized all over the world. Two major changes triggered a series of new changes in the international game trade, including changes in commodity patterns, changes in the trade market, trade patterns and changes in trade partners, changes in trade costs and changes in marketing instruments in five aspects.