设计可谓无处不在,本文主要关注的是商业设计中的产品设计。超乎物品之外的,是消费者个人的主观因素,而设计师在进行设计时依照的往往依照个人经验,一定程度上还是具有个人风格的。那么怎么使设计出来的产品能引起商业背景下的目标群体——消费者的消费欲望,就成为商业设计下的设计活动中需要思考和总结的。 Design is ubiquitous, this article focuses primarily on product design in commercial design. Exceed the objects outside, is the individual subjective factors of consumers, and designers in accordance with the design often follow personal experience, to a certain extent, still have a personal style. So how to make the designed product can cause the target group in the commercial background - consumer’s desire to consume has become the need to think and summarize in the design activities under the commercial design.