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现代标志是企业CIS战略中最主要的部分,是企业整体精神内质的视觉体现,其形式新颖、内涵丰富、独具民族特色的标志设计能够提高产品及企业的知名度,扩大品牌效应,凸显企业文化,提升企业形象。蒙古族传统图形是蒙古族丰厚民族文化的突出体现,有着多样的表现形式和丰富内涵,这一特征与标志设计语言的符号形式相吻合;与标志设计要承载和体现企业深层文化底蕴的需求相吻合。文章从图形、文字、色彩三个方面对蒙古族传统图形在标志设计中创造性的应用方法做了初步的探索,对于弘扬、传承民族文化,树立民族品牌形象具有一定的现实意义。
The modern logo is the most important part of an enterprise’s CIS strategy and is the visual manifestation of the enterprise’s overall spirit and internal quality. Its new form, rich connotation and distinctive ethnic design can enhance the visibility of products and enterprises and expand the brand effect, highlighting the importance of enterprises Culture, enhance corporate image. The Mongolian traditional graphic is a prominent manifestation of Mongolian rich ethnic culture, with a variety of manifestations and rich connotations, which is in line with the symbolic form of the logo design language. In contrast with the requirement that the logo design bears and embodies the deep cultural heritage of the enterprise Anastomosis. This article makes a preliminary exploration on the creative application of Mongolian traditional graphic in logo design from three aspects of graphics, text and color, which is of certain practical significance for carrying forward and inheriting national culture and establishing national brand image.