文章从企业生命周期出发,基于对重啤公司发展历程的分析,得出企业在生命周期不同阶段,驱动企业发展的内在驱动力各有差异,每个时期所能享受的红利也互不相同。企业想要获得持续成长,必须清楚企业当前所处阶段,挖掘并利用现在驱动企业发展的真正动力,并推行予之相适应的战略。 Based on the analysis of the development course of heavy beer company, the article draws the conclusion that the internal driving forces that the enterprises drive the development of enterprises are different in different stages of the life cycle. The dividends enjoyed by each period are also different from each other. Enterprises want to achieve sustained growth, we must clearly understand the current stage of business, mining and use of the current drive the true momentum of business development, and to implement the appropriate strategy.