1948年,在《传播在社会中的结构与功能》一文中,美国政治学家和传播学家拉斯韦尔提出了著名的“5W”模式:谁——说了什么——通过什么渠道——对谁——取得了什么效果。在“拉斯韦尔公式”中,“谁”(传播主体)、“说了什么”(传播客体)和“渠道”(传播媒介)三者共同形成了新闻生产的三要素。客体之所以被主体传播,除了客 In 1948, in his article “Spreading the Structure and Function in Society,” American political scientist and communications researcher Laswell proposed the famous “5W” model: who - what - what? Channel - to whom - what effect has it achieved? In “Laswell Formula ”, “who ” (the main body of communication), “said what ” (communication object) and “channel ” (media) all three together formed the news production The three elements. The reason why the object is spread by the subject, except the guest