为什么前些年大家挂在嘴边的“主流媒体”现在少有人提了?业界学界,为何谈技术的多了,谈内容的少了;谈创业的多了,谈责任的少了?雨果说:“人有了物质才能生存,人有了理想才谈得上生活。”媒体如果只讲生存,而不讲生活目标和精神境界,就会陷入实用主义误区,进而恶化媒体生态,恶化社会舆论生态。舆论多元混杂,缺少主流舆论的引导,社会会出现怎样的变化?从媒体行业生存发展、媒体机构职能和定位、媒体对公民和社会的责任来看,“回归”主业、正业,对媒体的持续发 Why are people hanging around in the past few years, “mainstream media ” Now few people mention the industry academia, why talk about more technology, less talk about the content; talk about business more, talk less responsibility? Hugo said: “People have the material to survive, people have the ideal to talk about life.” If the media talk about survival, without regard to life goals and spiritual realm, it will plunge into misunderstandings of pragmatism, thereby deteriorating the media Ecology, deterioration of public opinion ecology. In view of the existence and development of the media industry, the functions and positioning of the media organizations, and the media’s responsibility to the citizens and the society, “the return of the main industry” Media continues to send